919 Marketing I

1 semester, 1/2 credit

Open to juniors and seniors

This coursework is designed to give students a broad and in depth study of the marketing function of business as it relates to both business and society in general.

The topics covered are structured around the seven functions of marketing: Financing, Pricing, Promotion, Product Service Management, Distribution, and Selling Marketing information Management as well as how individual consumers, businesses, and our economy are affected by marketing.

 

Skills

By completion of this course, students will be able to... 

  1. Identify and describe the seven functions of marketing and the functions of business.
  2. Distinguish between economic goods and services.
  3. Explain the principles of supply and demand.
  4. Explain the concept of competition.
  5. Make effective oral presentations and written reports.
  6. Analyze employer expectations in the business environment.
  7. Explain the importance of marketing in a global economy.
  8. Describe the need for marketing information.
  9. Explain the concept of marketing strategies.
  10. Explain the nature and scope of the pricing function and product/service management function.

 

Knowledge

By completion of this course, students will know....

  1. How to develop a promotional plan
  2. How to explain and analyze the types of advertising media
  3. How to explain the nature of the selling function
  4. Research target markets
  5. How to develop a critical approach to the dynamic of marketing in our society
  6. How to create a real world- based marketing project

 

This curriculum last updated on January 4, 2019, by the Practical Arts Department.